Loewe 001 Man

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Here’s a new favourite fragrance of mine – Loewe’s 001 Man – one of the first for Loewe under the direction of Jonathan Anderson. It’s bright and spiced and comes in a simple elegant bottle with an engraved wooden cap. The muted packaging features plant photography by Karl Blossfeldt and the wonderful stark Loewe visual identity refreshed by M/M Paris, beautifully applied in gloss spot UV black.

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